Samer Daouk

Samer Daouk is the Executive Director, IT & Digital at Dubai Holding Entertainment (DHE), responsible for shaping and delivering technology and digital transformation initiatives across a portfolio of attractions, theme parks, entertainment venues, and leisure destinations. 

He is passionate about applying AI, data, and emerging technologies to solve practical business challenges, improve guest experiences, and enable smarter operations.

Samer has led major initiatives in digital platforms, analytics, enterprise systems, and AI adoption, helping bridge the gap between innovation and real-world business value.