IAAPA Brass Ring Awards

IAAPA Brass Ring Awards
Awarding the Innovation and Unwavering Spirit Of Our Industry

Named for the rings given to carousel riders at the very first amusement parks, the IAAPA Brass Ring Award is a symbol of achievement. And just like how a ring is an unbreakable connection, so too are our connections as a community - bringing out the best in one another.

Most Creative Atmosphere Production

Award description: This category recognizes a production that features entertainment value not on a stage, features intimate engagement with guests and has limited technical resources.

Criteria:

Performances will be evaluated based upon:
- Quality of talent
- Stage presence
- Characterization
- Physical appearance as supports the performance
- Creative show content
Quality of production including:
- Talent
- Technical
- Design quality
- Overall production value
- Overall excellence and creativity
Application Materials:
- Signature photo of the production
- Show Logo (if applicable)
- Company Logo
- Signature photo of the overall facility
- Full length video of the entire show or presentation, clearly showing the action, audio, performance area, and audience reaction
- Sizzle reel of 3 minutes or less that highlights the submission
Entry Description: Use this opportunity to "tell the story" of your production.
Production: Describe your production’s technical and design quality and overall production value. Please use this as an opportunity to tell us any elements not to be missed while viewing your entry.
Suggested full length video specs:
- File format: Use MP4 (.mp4) for the widest compatibility.
- Resolution: Aim for at least HD resolution, which is 1280x720 pixels (720p) or 1920x1080 pixels (1080p). Higher resolutions are fine (like 4K) but will result in larger file sizes.
- Aspect ratio: The most common aspect ratio is 16:9, which is ideal for widescreen viewing.
- Frame rate: 23.98 fps (frames per second), 29.97 fps, or 59.94 fps are all common choices. Higher frame rates can provide smoother motion but create larger files.
- Bitrate: This refers to the amount of data used per second in the video. A higher bitrate means better quality but a larger file size. Aim for a balance between quality and file size. Many platforms recommend a bitrate that is 2x the highest viewing resolution.

*Your application will still be considered even if you do not meet the video specifications listed above. The suggestions are for optimal viewing purposes only.

Note: Please ensure your video showcases the production in the best light, from beginning to end, to give the judges a clear way to evaluate fairly.

Application Window: May 28 – December 1 2024

Awarded at: IAAPA Honors

Most Creative Winter Holiday Production

Award Description: This category recognizes a production that features exceptional production and entertainment value with a Winter Holiday theme.

Criteria:

Performances will be evaluated based upon:
- Quality of talent
- Stage presence
- Characterization
- Physical appearance as supports the performance
- Creative show content
Quality of production including:
- Talent
- Technical
- Design quality
- Overall production value
- Overall excellence and creativity
Application Materials:
- Signature photo of the production
- Show Logo (if applicable)
- Company Logo
- Signature photo of the overall facility
- Full length video of the entire show or presentation, clearly showing the action, audio, performance area, and audience reaction
- Sizzle reel of 3 minutes or less that highlights the submission
Entry Description: Use this opportunity to "tell the story" of your production.
Production: Describe your production’s technical and design quality and overall production value. Please use this as an opportunity to tell us any elements not to be missed while viewing your entry.
Suggested full length video specs:
- File format: Use MP4 (.mp4) for the widest compatibility.
- Resolution: Aim for at least HD resolution, which is 1280x720 pixels (720p) or 1920x1080 pixels (1080p). Higher resolutions are fine (like 4K) but will result in larger file sizes.
- Aspect ratio: The most common aspect ratio is 16:9, which is ideal for widescreen viewing.
- Frame rate: 23.98 fps (frames per second), 29.97 fps, or 59.94 fps are all common choices. Higher frame rates can provide smoother motion but create larger files.
- Bitrate: This refers to the amount of data used per second in the video. A higher bitrate means better quality but a larger file size. Aim for a balance between quality and file size. Many platforms recommend a bitrate that is 2x the highest viewing resolution.

*Your application will still be considered even if you do not meet the video specifications listed above. The suggestions are for optimal viewing purposes only.

Note: Please ensure your video showcases the production in the best light, from beginning to end, to give the judges a clear way to evaluate fairly.

Application Window: May 28 – December 1 2024

Awarded at: IAAPA Honors

Most Creative Halloween Production

Award Description: This category recognizes a haunt, show, or experience that features exceptional production and entertainment value with a Halloween theme.

Criteria:

Performances will be evaluated based upon:
- Quality of talent
- Stage presence
- Characterization
- Physical appearance as supports the performance
- Creative show content

Quality of production including:

- Talent
- Technical
- Design quality
- Overall production value
- Overall excellence and creativity
Application Materials:
- Signature photo of the production
- Show Logo (if applicable)
- Company Logo
- Signature photo of the overall facility
- Full length video of the entire show or presentation, clearly showing the action, audio, performance area, and audience reaction
- Sizzle reel of 3 minutes or less that highlights the submission
Entry Description: Use this opportunity to "tell the story" of your production.
Production: Describe your production’s technical and design quality and overall production value. Please use this as an opportunity to tell us any elements not to be missed while viewing your entry.
Suggested full length video specs:
- File format: Use MP4 (.mp4) for the widest compatibility.
- Resolution: Aim for at least HD resolution, which is 1280x720 pixels (720p) or 1920x1080 pixels (1080p). Higher resolutions are fine (like 4K) but will result in larger file sizes.
- Aspect ratio: The most common aspect ratio is 16:9, which is ideal for widescreen viewing.
- Frame rate: 23.98 fps (frames per second), 29.97 fps, or 59.94 fps are all common choices. Higher frame rates can provide smoother motion but create larger files.
- Bitrate: This refers to the amount of data used per second in the video. A higher bitrate means better quality but a larger file size. Aim for a balance between quality and file size. Many platforms recommend a bitrate that is 2x the highest viewing resolution.

*Your application will still be considered even if you do not meet the video specifications listed above. The suggestions are for optimal viewing purposes only.

Note: Please ensure your video showcases the production in the best light, from beginning to end, to give the judges a clear way to evaluate fairly.

Application Window: May 28 – December 1 2024

Awarded at: IAAPA Honors

Most Creative Spectacular

Award Description: This category recognizes an event that happens once (or twice) a day or once a season:

It can use multimedia (lasers, graphics, lighting displays, pyro), and can be a parade, fireworks, or a concert.
The spectacular can have live actors or not. It is an event that is meant to keep people in the park to celebrate the day.
It is not necessarily confined to a traditional stage.
This is not necessarily for daily operational theatrical shows – for that, please see Most Creative Theatrical Production.

Criteria:

Performances will be evaluated based upon:
- Quality of talent
- Stage presence
- Characterization
- Physical appearance as supports the performance
- Creative show content
Quality of production including:
- Talent
- Technical
- Design quality
- Overall production value
- Overall excellence and creativity
Application Materials:
- Signature photo of the production
- Show Logo (if applicable)
- Company Logo
- Signature photo of the overall facility
- Full length video of the entire show or presentation, clearly showing the action, audio, performance area, and audience reaction
- Sizzle reel of 3 minutes or less that highlights the submission
Entry Description: Use this opportunity to "tell the story" of your production.
Production: Describe your production’s technical and design quality and overall production value. Please use this as an opportunity to tell us any elements not to be missed while viewing your entry.
Suggested full length video specs:
- File format: Use MP4 (.mp4) for the widest compatibility.
- Resolution: Aim for at least HD resolution, which is 1280x720 pixels (720p) or 1920x1080 pixels (1080p). Higher resolutions are fine (like 4K) but will result in larger file sizes.
- Aspect ratio: The most common aspect ratio is 16:9, which is ideal for widescreen viewing.
- Frame rate: 23.98 fps (frames per second), 29.97 fps, or 59.94 fps are all common choices. Higher frame rates can provide smoother motion but create larger files.
- Bitrate: This refers to the amount of data used per second in the video. A higher bitrate means better quality but a larger file size. Aim for a balance between quality and file size. Many platforms recommend a bitrate that is 2x the highest viewing resolution.

*Your application will still be considered even if you do not meet the video specifications listed above. The suggestions are for optimal viewing purposes only.

Note: Please ensure your video showcases the production in the best light, from beginning to end, to give the judges a clear way to evaluate fairly.

Application Window: May 28 – December 1 2024

Awarded at: IAAPA Honors

Most Creative Theatrical Production: Limited Operation (open 9 months or less of the calendar year)

Award Description: This category recognizes a presentational stage show that features exceptional production and entertainment value at a facility with limited operation of 9 months or less of the calendar year.

Judges will be looking at all aspects of the production experience including talent, costuming, sets, lighting, sound, props, etc.

Criteria:

Performances will be evaluated based upon:
- Quality of talent
- Stage presence
- Characterization
- Physical appearance as supports the performance
- Creative show content
Quality of production including:
- Talent
- Technical
- Design quality
- Overall production value
- Overall excellence and creativity
Application Materials:
- Signature photo of the production
- Show Logo (if applicable)
- Company Logo
- Signature photo of the overall facility
- Full length video of the entire show or presentation, clearly showing the action, audio, performance area, and audience reaction
- Sizzle reel of 3 minutes or less that highlights the submission
Entry Description: Use this opportunity to "tell the story" of your production.
Production: Describe your production’s technical and design quality and overall production value. Please use this as an opportunity to tell us any elements not to be missed while viewing your entry.
Suggested full length video specs:
- File format: Use MP4 (.mp4) for the widest compatibility.
- Resolution: Aim for at least HD resolution, which is 1280x720 pixels (720p) or 1920x1080 pixels (1080p). Higher resolutions are fine (like 4K) but will result in larger file sizes.
- Aspect ratio: The most common aspect ratio is 16:9, which is ideal for widescreen viewing.
- Frame rate: 23.98 fps (frames per second), 29.97 fps, or 59.94 fps are all common choices. Higher frame rates can provide smoother motion but create larger files.
- Bitrate: This refers to the amount of data used per second in the video. A higher bitrate means better quality but a larger file size. Aim for a balance between quality and file size. Many platforms recommend a bitrate that is 2x the highest viewing resolution.

*Your application will still be considered even if you do not meet the video specifications listed above. The suggestions are for optimal viewing purposes only.

Note: Please ensure your video showcases the production in the best light, from beginning to end, to give the judges a clear way to evaluate fairly.

Application Window: May 28 – December 1 2024

Awarded at: IAAPA Honors

Most Creative Theatrical Production: Year-round Operation (open 10 months or more of the calendar year)

Award Description: This category recognizes a presentational stage show that features exceptional production and entertainment value at a facility open year-round (10 months or more of the calendar year).

Judges will be looking at all aspects of the production experience including talent, costuming, sets, lighting, sound, props, etc.

Criteria:

Performances will be evaluated based upon:
- Quality of talent
- Stage presence
- Characterization
- Physical appearance as supports the performance
- Creative show content
Quality of production including:
- Talent
- Technical
- Design quality
- Overall production value
- Overall excellence and creativity
Application Materials:
- Signature photo of the production
- Show Logo (if applicable)
- Company Logo
- Signature photo of the overall facility
- Full length video of the entire show or presentation, clearly showing the action, audio, performance area, and audience reaction
- Sizzle reel of 3 minutes or less that highlights the submission
Entry Description: Use this opportunity to "tell the story" of your production.
Production: Describe your production’s technical and design quality and overall production value. Please use this as an opportunity to tell us any elements not to be missed while viewing your entry.
Suggested full length video specs:
- File format: Use MP4 (.mp4) for the widest compatibility.
- Resolution: Aim for at least HD resolution, which is 1280x720 pixels (720p) or 1920x1080 pixels (1080p). Higher resolutions are fine (like 4K) but will result in larger file sizes.
- Aspect ratio: The most common aspect ratio is 16:9, which is ideal for widescreen viewing.
- Frame rate: 23.98 fps (frames per second), 29.97 fps, or 59.94 fps are all common choices. Higher frame rates can provide smoother motion but create larger files.
- Bitrate: This refers to the amount of data used per second in the video. A higher bitrate means better quality but a larger file size. Aim for a balance between quality and file size. Many platforms recommend a bitrate that is 2x the highest viewing resolution.

*Your application will still be considered even if you do not meet the video specifications listed above. The suggestions are for optimal viewing purposes only.

Note: Please ensure your video showcases the production in the best light, from beginning to end, to give the judges a clear way to evaluate fairly.

Application Window: May 28 – December 1 2024

Awarded at: IAAPA Honors

The Showstopper

Award Description: This category recognizes ONE specific element in a presentational stage or atmosphere show that enhances the production and entertainment value of the presentation. An element that makes the show even better!

Examples include:
- Scenic design
- Set pieces
- Props
- Lighting
- Audio/sound
- Costume design
- Special effects
- Hair/Makeup
- Choreography
- Technology
- Production innovation

Criteria:

Showstopper will be evaluated based upon:
- Quality of element
- Elevation of production
- Uniqueness
- Integration of element into production
- Overall excellence and creativity
Application Materials:
- Provide a signature photo of the show element/production
- Signature photo of the design element showcased
- Show Logo (if applicable)
- Company Logo
- Signature photo of the overall facility
- Full length video of the entire show or presentation, and include timestamp of when showstopper appears
- Sizzle reel of 3 minutes or less that highlights the submission
- Separate video of the actual construction/use/development of the specific element nominated.
Entry Description: Use this opportunity to "tell the story" of your production.
Production: Describe your production’s technical and design quality and overall production value. Please use this as an opportunity to tell us any elements not to be missed while viewing your entry.
Suggested full length video specs:
- File format: Use MP4 (.mp4) for the widest compatibility.
- Resolution: Aim for at least HD resolution, which is 1280x720 pixels (720p) or 1920x1080 pixels (1080p). Higher resolutions are fine (like 4K) but will result in larger file sizes.
- Aspect ratio: The most common aspect ratio is 16:9, which is ideal for widescreen viewing.
- Frame rate: 23.98 fps (frames per second), 29.97 fps, or 59.94 fps are all common choices. Higher frame rates can provide smoother motion but create larger files.
- Bitrate: This refers to the amount of data used per second in the video. A higher bitrate means better quality but a larger file size. Aim for a balance between quality and file size. Many platforms recommend a bitrate that is 2x the highest viewing resolution.

*Your application will still be considered even if you do not meet the video specifications listed above. The suggestions are for optimal viewing purposes only.

Note: Please ensure your video showcases the production in the best light, from beginning to end, to give the judges a clear way to evaluate fairly.

Application Window: May 28 – December 1 2024

Awarded: at IAAPA Honors

Apply Now

Best New Menu Item: Limited Operation (open 9 months or less of the calendar year)

Award Description: This category honors creativity, innovation, and excellence in developing a new menu item, food and/or drink, that is unique or superior to what has been accomplished in the industry at a facility with limited operation (open 9 months or less of the calendar year).

Concept:

How product concept relates to:
- Existing menu offerings
- Themes
- Design elements
- Characters
- Special events
- Other elements that create product alignment.
Why was this created:
- Was there a need
- An opportunity
- A missing category
- A problem
Production:
- How the product is produced including, but not limited to:
- Time for execution
- Simplicity and/or complexity
- Alignment with venue such as fast-food outlet verses table-service establishment
- Appropriateness to the operations of the location.
- If there was a research and development component, describe how it drove the creation of your new menu item.
Creative Excellence:
- The unique aspects of the product that make is a stand apart such as:
- Taste components
- Product presentation/visual impact
- Alignment with any relevant themes
- Seasonality
- New or reinvented item.
- Marketing attributes/social media engagement potential
Production:
- Inclusion of examples showing financial success such as:
- Per caps*
- Number of sales in identified time period*
- Guest feedback*
- Reviews*
- COGs* (cost of goods sold)
- ROI* (return on investment) *as can be shared.
- Partnership support and development
- Information about working relationships with partners that assisted with the creation of menu as relevant to the outcome.
Please share your:
- Partners name
- Partners input/support
Application Materials:
- Company logo
- Glamour shots of food and beverage offerings
- Recipe for new menu item

Application Window: May 28 – December 1 2024
Awarded at: IAAPA Honors

Best New Menu Item: Year-Round Operation (open 10 or more months of the calendar year)

Award Description: This category honors creativity, innovation, and excellence in developing a new menu item, food and/or drink, that is unique or superior to what has been accomplished in the industry at a facility that is open year-round (10 months or more of the calendar year).

Criteria:

Entries will be judged on the following criteria:

Concept:

How product concept relates to:
- Existing menu offerings
- Themes
- Design elements
- Characters
- Special events
- Other elements that create product alignment.
Why was this created:
- Was there a need
- An opportunity
- A missing category
- A problem
Production:
How the product is produced including, but not limited to:
- Time for execution
- Simplicity and/or complexity
- Alignment with venue such as fast-food outlet verses table-service establishment
- Appropriateness to the operations of the location.
- If there was a research and development component, describe how it drove the creation of your new menu item.
Creative Excellence:
The unique aspects of the product that make is a stand apart such as:
- Taste components
- Product presentation/visual impact
- Alignment with any relevant themes
- Seasonality
- New or reinvented item.
Marketing attributes/social media engagement potential
Demonstrated Success
Inclusion of examples showing financial success such as:
- Per caps*
- Number of sales in identified time period*
- Guest feedback*
- Reviews*
- COGs* (cost of goods sold)
- ROI* (return on investment) *as can be shared.
Partnership support and development
- Information about working relationships with partners that assisted with the creation of menu as relevant to the outcome.
- Partners name
- Partners input/support
Application Materials:
- Company logo
- Glamour shots of food and beverage offerings
- Recipe for new menu item

Application Window: May 28 – December 1 2024

Awarded at: IAAPA Honors

Best New Food and Beverage Festival or Special Event

Award Description: This category honors creativity, innovation, and excellence in the development of a new festival or special event centered around food and/or beverage that is unique or superior to what has been accomplished in the industry at a facility. Festivals or Events must have taken place between August 2023 and November 30 2024. Festivals can start or end before these dates as long as they were running at least one day inside this window.

A festival or event is defined by having a set start and end date, a theme, may or may not require special ticketing, and has a separate operational and marketing budget apart from regular operations.

Criteria:

Entries will be judged on the following:

Concept:

How the festival or special event concept relates to:
- Existing menu offerings
- Themes
- Design elements
- Characters
- Special events
- Other elements that create product alignment.
Why was this created:
- Was there a need
- An opportunity
- A missing category
- A problem
Production:
How the festival or special event is produced including, but not limited to:
- Time for execution
- Simplicity and/or complexity
- Alignment with venue
- Appropriateness to the operations of the location
- Was there a research and development component
- How did that drive the creation of the festival or special event
Creative Excellence:
The unique aspects of the festival or special event that make is a stand apart such as:
- Menu
- Taste components
- Product presentation
- Alignment with any relevant themes
- Seasonality
- New or reinvented item.
- Marketing attributes/social media engagement potential
- Additional event components that created unique experiences
- Entertainment
- Sustainability
- Interactivity
- Other
Demonstrated Success:
Inclusion of examples showing financial success such as:
- Per caps*
- Number of sales in identified time period*
- Guest feedback*
- Reviews*
- COGs* (cost of goods sold)
- ROI* (return on investment) *as can be shared.
- Partnership support and development
- Information about working relationships with partners that assisted with the creation of menu as relevant to the outcome.
Please share your:
- Partners name
- Partners input/support
Application Materials:
- Photos to support application
- 2 recipes from the festival
- Company logo
- Festival logo if applicable
- Glamour shots of food and beverage offerings

Application Window: May 28 – December 1

Awarded at: IAAPA Honors

Best New Food and Beverage Building Renovation or New Facility Build

Award Description: Fixed-site attractions are challenged with renovating and building locations that can increase transactions, improve/showcase quality, and streamline labor. Show us how you are tackling these issues by sharing layout and design (before and after) of your food and beverage building renovations or new builds. Building completion must have taken place between August 2023 and November 30, 2024.

Criteria:

Entries will be judged on the following applicable criteria:
- Metrics about labor efficiencies
- Equipment efficiencies
- Capacity
- Menu
- Food service style
- Beverage service style
- POS count and placement
- Improved throughput
- Dining area set up
- Building aesthetics
- How it all came together to enhance the overall guest experience.
Additional elements as appropriate to the renovation or new build such as:
- Sustainability
- Elements to aid in accessibility
- Interactivity
- Location
Application Materials:
- Photos as support the application
- Before and after photos
- 2 recipes serviced in the location
- Company logo
- Renovation or New build logo (if applicable)
- Walk through video as supports the application
- Map of facility layout

Application Window: May 28 – December 1 2024

Awarded at: IAAPA Honors

Apply Now

Best Digital Marketing Campaign

Award Description: Best use of all online, mobile, and electronic resources to support a marketing message or campaign. Entries should demonstrate the use of website, online advertising, email, mobile apps to drive business to an amusement facility or attraction.

Criteria:

Entries will be judged on the following applicable criteria:
- Concept
- Production
- Creative excellence
Success metrics:
- Media hits
- Page Impressions
- Attendance increase
- Revenue
- Percentage increase
- Other measures of success
- Concept and Rationale: What were you hoping to achieve?
- Target Market: Whom were you trying to reach?
- Objectives: What were your key objectives?
- Execution: How did you execute this campaign?
- Creativity and design
- Clarity/focus of message
- Judges may re-classify incorrectly submitted entries to the correct category.
Additional elements as appropriate to the renovation or new build such as:
- Sustainability
- Elements to aid in accessibility
- Interactivity
- Location
Application Materials:
- Images:
- Examples of each form of media used in campaign.
Be prepared to identify disciplines used in application:
- Advertising
- Promotions
- Public Relations
- Group Sales
- Social Media
- Online Advertising
- Outreach/Guerrilla Marketing
- Viral Marketing
- Internal Marketing
- In park Promotions
- Website/Mobile

Application Window: May 28 – December 1 2024

Awarded at: IAAPA Honors

Best Integrated Marketing Campaign

Award Description: Best use of multiple marketing channels to promote an amusement facility or attraction. Submit at least three elements from the campaign (e.g., print, tv, radio, online, social media, public relations, outdoor, etc.)

Criteria:

Entries will be judged on the following applicable criteria:
- Concept
- Production
- Creative excellence
Success metrics:
- Media hits
- Page Impressions
- Attendance increase
- Revenue
- Percentage increase
- Other measures of success
- Concept and Rationale: What were you hoping to achieve?
- Target Market: Whom were you trying to reach?
- Objectives: What were your key objectives?
- Execution: How did you execute this campaign?
- Creativity and design
- Clarity/focus of message
- Judges may re-classify incorrectly submitted entries to the correct category.
Application Materials:
- Images:
  - Print Media minimum one (1) (if applicable)
  - Audio commercial minimum one (1) (if applicable)
  - Digital Video Commercial minimum one (1) (if applicable)
Be prepared to identify disciplines used in application:
- Advertising
- Promotions
- Public Relations
- Group Sales
- Social Media
- Online Advertising
- Outreach/Guerrilla Marketing
- Viral Marketing
- Internal Marketing
- In park Promotions
- Website/Mobile

Application Window: May 28 – December 1 2024

Awarded at: IAAPA Honors

Best Social Media Campaign

Award Description: Best use of paid and unpaid social media platforms to connect and engage with guests. Examples could include YouTube videos, media placed on sites such as Facebook, etc.

Criteria:

Entries will be judged on the following applicable criteria:
- Concept
- Production
- Creative excellence
Success metrics:
- Media hits
- Page Impressions
- Attendance increase
- Revenue
- Percentage increase
- Other measures of success
- Concept and Rationale: What were you hoping to achieve?
- Target Market: Whom were you trying to reach?
- Objectives: What were your key objectives?
- Execution: How did you execute this campaign?
- Creativity and design
- Clarity/focus of message
- Judges may re-classify incorrectly submitted entries to the correct category.
Application Materials:
Images:
- Print Media minimum one (1) (if applicable)
- Audio commercial minimum one (1) (if applicable)
- Digital Video Commercial minimum one (1) (if applicable)
Be prepared to identify disciplines used in application:
- Advertising
- Promotions
- Public Relations
- Group Sales
- Social Media
- Online Advertising
- Outreach/Guerrilla Marketing
- Viral Marketing
- Internal Marketing
- In park Promotions
- Website/Mobile

Application Window: May 28 – December 1 2024

Awarded at: IAAPA Honors

Best Outdoor Advertisement

Award Description: Best use of outdoor advertisement for amusement facility or attraction or a particular attraction within the facility. This category may include billboards- including digital boards – transit ads, wraps, and other outdoor mediums. Only one award will be given in this category.

Criteria:

Entries will be judged on the following applicable criteria:
- Concept
- Production
- Creative excellence
Success metrics:
- Media hits
- Page Impressions
- Attendance increase
- Revenue
- Percentage increase
- Other measures of success
- Concept and Rationale: What were you hoping to achieve?
- Target Market: Whom were you trying to reach?
- Objectives: What were your key objectives?
- Execution: How did you execute this campaign?
- Creativity and design
- Clarity/focus of message
- Judges may re-classify incorrectly submitted entries to the correct category.
Application Materials:
Images:
- Print Media minimum one (1) (if applicable)
- Audio commercial minimum one (1) (if applicable)
- Digital Video Commercial minimum one (1) (if applicable)
Be prepared to identify disciplines used in application:
- Advertising
- Promotions
- Public Relations
- Group Sales
- Social Media
- Online Advertising
- Outreach/Guerrilla Marketing
- Viral Marketing
- Internal Marketing
- In park Promotions
- Website/Mobile

Application Window: May 28 – December 1 2024

Awarded at: IAAPA Honors

Apply Now

Best Collective Visual Merchandise Display: Limited Operation (open 9 months or less of the calendar year)

Award Description: This category honors excellence in visual merchandising across an entire game area or full retail store. Your entry should showcase various products and other creative, innovative displays that work together to create a cohesive store and/or game area experience that links with the store/attraction’s theme or story.

Criteria:

Creative and effective use of design elements including:
- Color
- Lighting
- Graphics
- Signage
- Fixtures
- Cash wrap area
- Props to create an eye-catching, memorable, and appealing display(s)
- Guest traffic flow
Demonstrated Success:
Inclusion of examples showing financial success such as:
- Per caps*
- Number of sales in identified time period *
- Guest feedback*
- Reviews*
- COGs* (Cost of Goods Sold)
- ROI* (Return on Investment) *as can be shared.
Images and/or video of guest interactions with display:
- How the display(s) cohesively link(s) with the overall theme/storyline of the store/game area
- Creative and effective use of space to create both a memorable and functional store/game area
Application Materials:
- Photos as support the application:
- Front visual
- Back visual
- Side visual
- Top visual
- Bottom visual
- Demonstration of measurement/size of product
- Video of the display
- Map of facility layout
- Brief description of the theming/storyline of the store/game area / concept of the design.

Application Window: May 28 – December 1

Awarded at: IAAPA Honors

Best Collective Visual Merchandise Display: Year-round Operation (open 10 months or more of the calendar year)

Criteria:

Creative and effective use of design elements including:
- Color
- Lighting
- Graphics
- Signage
- Fixtures
- Cash wrap area
- Props to create an eye-catching, memorable, and appealing display(s)
- Guest traffic flow
Demonstrated Success:
- Inclusion of examples showing financial success such as:
- Per caps*
- Number of sales in identified time period *
- Guest feedback*
- Reviews*
- COGs* (Cost of Goods Sold)
- ROI* (Return on investment) *as can be shared.
Images and/or video of guest interactions with display
- How the display(s) cohesively link(s) with the overall theme/storyline of the store/game area
- Creative and effective use of space to create both a memorable and functional store/game area

Application Materials:

Photos as support the application:
- Front visual
- Back visual
- Side visual
- Top visual
- Bottom visual
Demonstration of measurement/size of product
- Video of the display
- Map of facility layout
- Brief description of the theming/storyline of the store/game area / concept of the design.

Application Window: May 28 – December 1

Awarded at: IAAPA Honors

Best Customized Game Prize

Award Description: This category recognizes a creative and innovative item that uniquely represents and celebrates a midway game’s concept, theme, or storyline.

Your entry should showcase the overall look, packaging, general appeal, and unique qualities of the prize.

Criteria:

Product's overall look, displayed in the game
Packaging and/or tagging used to display product in the game
How the product ties in with the overall theme or storyline of the park or themed zone
What makes the product memorable and appealing?
What is the story of your product, how did you tell the story?
Demonstrated Success:
Inclusion of examples showing financial success such as:
- Per caps*
- Number of sales in identified time period *
- Guest feedback*
- Reviews*
- COGs* (Cost of Goods Sold)
- ROI* (Return on Investment) *as can be shared.
- Images and/or video of guest interactions with display
- Unique qualities
Application Materials:
Photos to support application:
- Front visual
- Back visual
- Side visual
- Top visual
- Bottom visual
- Demonstration of measurement/size of product
- Product as featured in game
- Video of the product
- Optional: Sample of product for review
- Brief description of the theming/storyline of the game prize / concept of the design.

Application Window: May 28 – December 1

Awarded at: IAAPA Honors

Best Individual Visual Merchandise Display

Award Description: This category honors excellence in visual merchandising for a single display. Entries should showcase that single display, products, creativity, and experience and demonstrate how it celebrates a specific product, elevates a specific experience, or supports a cohesive store experience that links with the store/attraction’s theme or story.

Criteria:

Creative and effective use of design elements including:
- Color
- Lighting
- Graphics
- Signage
- Fixture
- Props to create an eye-catching, memorable, and appealing display(s)
- Guest traffic flow
- Demonstrated Success:
Inclusion of examples showing financial success such as:
- Per caps*
- Number of sales in identified time period *
- Guest feedback*
- Reviews*
- COGs* (Cost of Goods Sold)
- ROI* (Return on Investment) *as can be shared.
- Images and/or video of guest interactions with display
- How the display(s) cohesively link(s) with the overall theme/storyline of the store/game area
- Creative and effective use of space to create both a memorable and functional store/game area

Application Materials:

Photos as support the application:
- Front visual
- Back visual
- Side visual
- Top visual
- Bottom visual
- Video of the display.
- Map of facility layout
- Brief description of the theming/storyline of the merchandise display / concept of the design.

Application Window: May 28 – December 1

Awarded at: IAAPA Honors

Best Custom Retail Souvenir: Limited Operation (open 9 months or less of the calendar year)

Award Description: This category recognizes a creative and innovative retail souvenir item that uniquely represents and celebrates an attraction’s concept, theme, or storyline. Entries should showcase the overall look, packaging, general appeal, and unique qualities of the souvenir

Criteria:

Product's overall look
Packaging and/or tagging used to display product
How the product ties in with the overall theme or storyline of the park or themed zone
Describe what makes the product memorable and appealing
Tell the story of your product, and share how you told this story to your customers
Demonstrated Success:
Inclusion of examples showing financial success such as:
Per caps*
Number of sales in identified time period *
Guest feedback*
Reviews*
COGs* (Cost of Goods Sold)
ROI* (Return on Investment) *as can be shared.
Images and/or video of guest interactions with display
Unique qualities
Creative and effective use of space to create both a memorable and functional store/game area
How the display(s) cohesively link(s) with the overall theme/storyline of the store/game area
Application Materials:
Photos to support application:
- Front visual
- Back visual
- Side visual
- Top visual
- Bottom visual
- Demonstration of measurement/size of product
- Product as featured for sale.
- Video of the product.
- Optional: Sample of product for review
- Brief description of the theming/storyline of the display / concept of the design.

Application Window: May 28 – December 1

Awarded at: IAAPA Honors

Best Custom Retail Souvenir: Year-round Operation (open 10 months or more of the calendar year)

Criteria:

Product's overall look
Packaging and/or tagging used to display product
How the product ties in with the overall theme or storyline of the park or themed zone
Describe what makes the product memorable and appealing
Tell the story of your product, and share how you told this story to your customers
Demonstrated Success:
Inclusion of examples showing financial success such as:
- Per caps*
- Number of sales in identified time period *
- Guest feedback*
- Reviews*
- COGs* (Cost of Goods Sold)
- ROI* (Return on Investment) *as can be shared.
- Images and/or video of guest interactions with display
- Unique qualities
- Creative and effective use of space to create both a memorable and functional store/game area
- How the display(s) cohesively link(s) with the overall theme/storyline of the store/game area
Application Materials:
Photos to support application:
- Front visual
- Back visual
- Side visual
- Top visual
- Bottom visual
- Demonstration of measurement/size of product
- Product as featured for sale.
- Video of the product.
- Optional: Sample of product for review.
- Brief description of the theming/storyline of the display / concept of the design.

Application Window: May 28 – December 1

Awarded at: IAAPA Honors

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Best Innovation in Training Program

Award Description: This category highlights innovation in how team members are trained within the organization.
Initiatives entered may include but is not limited to how your organization approaches seasonal or annual training, initial hiring and training/orientation for new team members, on-going training or re-training, frontline, management, or any other type of training or professional development program that grows talent in your organization.

Criteria:

Detailed techniques for program delivery
Efficiencies and effectiveness of the program
Resourceful use of tools to support the program
How the program is unique and aligns to your organization

Application Materials:
An outline of your program, such as:
- What does your training program address?
- How was it created and who was involved?
- What were the components of your program?
- How was your program implemented?
- Written documentation supporting your program.
- Visual documentation (for example, images and videos).
Results, and impact documentation such as:
- Internal organization matrix to qualify results
- Feedback from participants
- Feedback from trainers
- Additional support when available such as examples of how this initiative supported team members –
- Increased motivation
- Engagement
- Retention

Application Window: May 28 – December 1

Awarded at: IAAPA Honors

Best Reward, Recognition and Retention Program

Award Description: This category focuses on the alignment of benefits, rewards and incentives, and recognition strategies to the organization’s business objectives and the success of those programs as seen in employee engagement, productivity, and retention. Initiatives entered can include but are not limited to how your organization approaches benefits, new strategies for recognition, support equity for positions and pay, retention efforts, or any other related efforts designed to further employee engagement.

Criteria:

A clear understanding of the thought process, strategy, and execution of the program
Demonstration of the effectiveness of the approach includes, but is not limited to:
- Program materials
- Program delivery methods
- Images
- Videos
- Any other supporting documentation
Evidence of how the program has succeeded including, but not limited to:
- Metrics
- Return on investment (ROI)
- Testimonials
- Case studies
- Any other supporting documentation
Results related to program such as:
- Retention
- Employee satisfaction
- Productivity for the organization
- Other forms of accountability

Application Materials:

An outline of your program, written and visual documentation (for example, images and videos), results, and impact documentation.

Application Window: May 28 – December 1

Awarded at: IAAPA Honors

Best Health and Wellness Program

Award Description: This category recognizes how organizations elevate health and wellness, such as mental health, physical health, inclusivity and similar strategies and the effectiveness with their team members through clear and measurable means. Entries to this category should cover the spectrum of benefits and programs for your organization.

Criteria:

A narrative that demonstrates program implementation and how the program supports the organization.
Programming that extends the breadth of the organization.
Strategies that create a positive health and wellness workplace culture.
The incorporation of Inclusion, Diversity, Equity and Access (IDEA) concepts as in line with national, regional, community, and organizational practices.
Share evidence to support how this program’s positive impact on the organization and employees.
Application Materials:
- An outline of your program, written and visual documentation (for example, images and videos), results, and impact documentation.

Application Window: May 28 – December 1

Awarded at: IAAPA Honors

Best Talent Acquisition Program

Award Description: This category recognizes the best talent acquisition strategies through enhanced programs and practices that align with the organization’s business objectives. Entries should demonstrate the effectiveness of submitted programs. Initiatives entered can include but are not limited to new programs, one-off projects in specific areas, or any other related efforts.

Criteria:

How and why these programs were implemented and how it supports your organization’s position.
Present the strategies and how those were implemented.
Real innovation in recruitment and the ability to demonstrate results
Share evidence to support how this program has had positive impact on the organization, metrics on recruitment and retention, and any related supporting documentation

Application Materials:

Outline of the program
Written and visual documentation (for example, images and videos),
Results and impact documentation

Application Window: May 28 – December 1

Awarded at: IAAPA Honors

Apply Now

Best Sustainability Program

Best Sustainability Program

Award Description: This award focuses on the best new facility sustainability program or project. The award recognizes excellence in the practice and promotion of sustainable facility management.
Recipient of this award will be an initiative that:

Demonstrates one of the three pillars of sustainability:
- economic viability
- environmental protection
- social equity
Demonstrates an understanding on its impact of the natural and cultural resources
Meets the needs of present visitors while protecting and enhancing opportunities for the future.
Initiatives entered can include but are not limited to green facility operations, reduction of carbon footprint initiatives, community, and stakeholder support, as well as diversity and inclusion programs for both visitors and employees.

Criteria:

A clear understanding of the thought process, strategy, and execution of the program
Demonstration of the effectiveness of the approach includes, but is not limited to:
- Program materials
- Program delivery methods
- Any other supporting documentation
Evidence of how the program has succeeded including, but not limited to:
Metrics
Return on investment (ROI)
Testimonials
Case studies
Any other supporting documentation
Results related to program such as:
- Impact for the organization
- Other forms of accountability

Application Materials:

Provide a signature photo of the nomination and facility and/or project logo
Entry Description: Use this opportunity to "tell the story" of your sustainability project, facility, program, or other.
Describe your project, facility, program, or other’s technical and design quality and overall value to your organization and operation. Please use this as an opportunity to tell us any elements not to be missed while viewing your entry.
Can include a video of the sustainability project, facility, program, or other.
Must include a series of images demonstrating project, facility program or other.

Application Window: May 28 – December 1

Awarded at: IAAPA Honors

Apply Now

Brass Rings FEC of the Year

Top FEC of the Year

FEC Definition: Family Entertainment Centers (FECs) are activity-based permanent facilities catering primarily, although not exclusively, to families featuring a mix of attractions: arcade, redemption, and F&B, as well as other offerings such as go-karts, laser tag, bowling, roller skating, and more. Typically, no gated entry fee, activities are pay to play.

Award Description: The Top FEC award honors a facility for overall excellence in guest service, cleanliness, guest experience, attractions including food and beverage (if applicable), theming, and special events.

Criteria:

Note: Some FECs may not have food and beverage, party rooms, etc. Applicants will all be considered and not penalized if they do not have every offering listed below.

Cause-related marketing and how a facility adds social value to its community is a crucial judging criterion and a necessary component to be considered Top FEC of the Year
Areas of consideration* will be given to the following in judging applications:
- Facility Logo
- Staff
- General Facility Exterior of Building/Entrance
- Main Signage
- Toilets
Food Programs, Examples such as:
- Restaurant
- Order counter
- Bar/service bar
- Mobile Ordering
- Variety of Products
- Vending Machines
- Redemption Counter / Merchandise Display:
- Counter
- Display wall
- Additional fixturing
- Party Room(s) (or alternate group/event offerings)
Revenue Generating Attractions:
- Mini Golf
- Laser Tag
- Go-Karts
- Rock Climbing
- Batting Cages
- Bumper Boats
- Bumper Cars
- Arcade
- Bowling
- Roller Skating
- Ice Skating
- Water Park
- VR
- Other attractions: axe throwing, escape room, etc.
Marketing:
- Media (Tv, Digital, Radio)
- Commercial
- Print Advertisement
- General Flyer/ Brochure
- Promotional Event Flyer
- Birthday Party Flyer
- Social Media
- Yelp/Google Reviews and Response
- Cause/Charitable Marketing
- Support Materials
- Use of Technology
- Sales Process
- Memberships
- Discounts
- Group Packages
Application Materials:
- Photos of all required *areas of consideration per above.
- Walk through video of the areas of consideration per above.
- Map of facility layout

Application Window: May 28 – December 1

Awarded at: IAAPA Honors

Apply Now

Brass Rings LBE of the Year

Top LBE of the Year

LBE definition: Location-Based Entertainment (LBE) LBEs are immersive experiences, catering primarily, although not exclusively, to adults. They often incorporate novel activities or standalone activities such as axe throwing, mini golf, virtual reality, and/or e-sports, F&B, and retail. LBEs focus on one or in some cases multiple of these activities. May have a gated admission.

Award Description:
The Top LBE award honors overall excellence at a theme-based immersive entertainment location.

Criteria:

Note: Some LBEs may not have food and beverage, party rooms, etc. Applicants will all be considered and not penalized if they do not have every offering listed below.

Cause-related marketing and how a facility adds social value to its community is a crucial judging criterion and a necessary component to be considered Top LBE of the Year
Areas of consideration* will be given to the following in judging applications:
Facility Logo
Staff
General Facility Exterior of Building/Entrance
Main Signage
Toilets
Food Programs, Examples such as:
- Restaurant
- Order counter
- Bar/service bar
- Mobile Ordering
- Variety of Products
- Vending Machines
- Gift Shop / Redemption Counter / Merchandise Display:
- Counter
- Display wall
- Additional fixturing
- Party Room(s) (or alternate group/event offerings)
- Revenue Generating Attractions such as:
- Axe-throwing
- Bocce
- Challenge Rooms
- Digital Darts
- Escape Rooms
- Walkthrough Experiences
- Selfie/Photo Experiences
- Mini Golf
- Laser Tag
- Go-Karts
- Rock Climbing
- Arcade
- Bowling
- Roller Skating
- Ice Skating
- VR/AR
Marketing:
- Media (Tv, Digital, Radio) Commercial
- Print Advertisement
- General Flyer/ Brochure
- Promotional Event Flyer
- Social Media
- Yelp/Google Reviews and Response
- Cause/Charitable Marketing
- Support Materials
- Use of Technology
- Sales Process
- Memberships
- Discounts
- Group Packages
Application Materials:
- Photos of all required *areas of consideration per above.
- Walk through video of the areas of consideration per above.
- Map of facility layout

Application Window: May 28 – December 1

Awarded at: IAAPA Honors

Apply Now

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IAAPA Brass Ring Awards