About

Jen Ahearn is the Senior Vice President of Global Themed Entertainment and Strategic Partnerships at Sesame Workshop.  The Location Based Entertainment experiences that Jen leads create meaningful and memorable experiences for fans and families to engage with Sesame Street. These experiences support Sesame Workshop’s mission to help children grow smarter, stronger, and kinder. Our research has shown that playful learning boosts cognitive, physical, and social-emotional development. She has been instrumental in driving brand awareness, engagement, and revenue through her partnerships. Her work encompasses overseeing theme parks, live shows, resorts, educational play centers and experiential globally.  Jen’s expertise in licensing, account management, and P&L management has been pivotal to her success. 

 

Prior to joining Sesame, Jen made significant contributions at IBM, where she led the company's first cohesive search engine marketing strategy, aligning paid and organic search globally. She excelled in roles leading their brand advertising campaigns and developing effective communication plans. Jennifer also has agency experience working at BBDO where she managed fully integrated marketing programs for DaimlerChrysler, further exemplifying her diverse skill set and ability to foster brand loyalty through innovative marketing strategies.

 

Jen has her MBA from the University of Notre Dame.  She earned her undergraduate degree in Marketing & Finance from Ohio University where she graduated Summa Cum Laude.  Jen resides in Long Island with her family.

 

Jennifer Ahearn's Employer

Sesame Workshop

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