Webinar: Pricing Strategy for Today’s Environment: How to Start, Sustain, and Succeed – Presented by Digonex

In this webinar, Harry Tomasides, Chief Revenue Officer of Digonex and Sarah Scates, Director of Membership and Admissions at the Oakland Zoo, explore the power of dynamic pricing in the attractions industry. The session covers how businesses can optimize revenue by adjusting ticket prices based on demand, leveraging data-driven insights to enhance guest experience and operational efficiency. With over a decade of experience in pricing strategy, the speakers share best practices for implementing flexible pricing models, reducing peak-time congestion, and adapting to market shifts. 

Whether you’re new to dynamic pricing or looking to refine your existing approach, this webinar provides actionable takeaways on how a strategic pricing model can increase revenue, improve affordability, and drive long-term business success. Learn how leading attractions are using pricing as a tool to not only maximize profitability but also enhance guest engagement and satisfaction. 

Attendees are eligible to earn one continuing education unit (1 CEU) towards IAAPA recertification. For more information about IAAPA Certifications, please contact Alissa DeMeglio.