Live Chat: The Role of Experiences in Zoos and Aquariums Focused on Conservation

Event presented in collaboration with the Latin American Association of Zoos and Aquariums (ALPZA) and the Associação de Zoológicos e Aquários do Brasil (AZAB)

This free virtual event will bring together zoo and aquarium professionals in an interactive and collaborative format to explore how institutions can strengthen public connection, trust, and engagement, transforming the visitor experience into one with greater educational and conservation impact.

Through a regional conversation among industry experts, the session will address:

• From passive spectator to proactive participant: how to turn visitor satisfaction into concrete post-visit conservation actions.
• Perception of animal welfare: how transparency in animal welfare protocols influences visitor trust and perceived value.
• The impact of immersive education: how storytelling techniques and immersive experiences can strengthen retention of scientific messages and emotional connection to conservation.

*Event presented with portions in Spanish and portions in Portuguese, with simultaneous translation into English, Spanish, Portuguese, and other languages via Wordly.