A Revista Oficial da IAAPA Article
Solar Eclipse Event Drives Attendance at Six Flags Fiesta Texas
Building a value-driven event around the solar eclipse.
On April 8, 2024, Six Flags Fiesta Texas in San Antonio seized the opportunity to capitalize on the natural phenomenon of a solar eclipse to create an additional day of operation during the park’s shoulder season. Jeffrey Siebert, park president of Six Fl
FUNWORLD TV
On April 8, 2024, Six Flags Fiesta Texas in San Antonio seized the opportunity to capitalize on the natural phenomenon of a solar eclipse to create an additional day of operation during the park’s shoulder season. Jeffrey Siebert, park president of Six Flags Fiesta Texas, tells Funworld about the park’s “Solar Eclipse of the Park” and how his team built a value-driven event that made turnstiles spin on a day that the park would have been closed otherwise. From operational planning to package building, and exclusive merchandise, the Fiesta Texas team’s work exceeded attendance expectations.
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