2018 IAAPA Annual Report
LETTER FROM THE CHAIR
Dear IAAPA Members,
It is with great pride that I write this introduction to IAAPA’s 2018 Annual Report.
I am proud of all of the achievements you will read about in this report, and I am proud of being part of the team of IAAPA volunteers and staff that made all this happen.
2018 was a year of celebration. We honored IAAPA’s centennial with events around the world. We launched a completely new brand identity. And, we broke ground for IAAPA’s global headquarters in Orlando.
But 2018 was also a year of change. With the move to Orlando many new team members were brought on board. IAAPA looked for—and found—a new CEO. And, a new strategic plan was developed—a plan that is both ambitious and unlike previous plans, setting the direction for the association’s next centennial.
Despite this continuous and fundamental change, 2018 was indeed a record-breaking year. For the first time, IAAPA exceeded 6,000 global members, and the three expos around the world were larger and better attended than ever before.
We owe the success of IAAPA to all the volunteers committing time to guiding the association forward. We also owe it to the more than 70 global IAAPA team members, representing 13 countries, while working from seven locations around the world.
We as IAAPA members, IAAPA volunteers, and the IAAPA team should be very proud of all we have accomplished in this year of celebration and change. I am very optimistic about what we can all accomplish together in the future.
Andreas Veilstrup Andersen
CEO & President, Liseberg Group
2018 IAAPA Chairman of the Board
- CELEBRATE THE PAST
IAAPA proudly reached its centennial in 2018—a milestone shared by members around the globe. The celebration kicked off at IAAPA Attractions Expo in November 2017 and continued with toasts and cake cuttings at IAAPA FEC Summit 2018 and IAAPA Leadership Conference 2018. Throughout the year, IAAPA also inducted a record 18 new members into the IAAPA Hall of Fame at Asian Attractions Expo, Euro Attractions Show, and IAAPA Attractions Expo.
IAAPA traced the history of the association in a special dedicated issue of Funworld and on the centennial website (IAAPA. org/IAAPA100). The site featured the launch of the IAAPA Oral History Project—a collection of more than 30 video interviews with attractions pioneers sharing the stories that shaped the industry. Members were also able to share in the celebration with a dedicated toolkit filled with resources for spreading the message of the anniversary.
The festivities wrapped up at IAAPA Attractions Expo 2018 in Orlando, Florida, with celebrations throughout the week and much fanfare.
- BUILD THE FUTURE: IAAPA LOOKS AHEAD OT THE NEXT 100 YEARS
As IAAPA concluded our worldwide 100-year anniversary celebration, we demonstrated our readiness to support the global attractions industry well into the next 100 years by launching a refreshed strategic plan, revealing a new logo and brand identity system, and introducing changes to IAAPA leadership and operations.
The IAAPA Strategic Plan has had a three-year focus in the past. In 2018, we expanded that range to look five years into the future. Fueled by the purpose of bringing the global attractions family together, the plan’s framework centers on the vision of a diverse and dynamic association with a global reach and impact.
Through the five-year strategic plan, IAAPA will promote safe and secure facility operations without compromises; represent and improve the people and companies in our industry; advocate on behalf of our industry with the highest integrity and ethical standards; create a robust digital strategy, including all platforms, systems, and touch points; continue the globalization of the association, based on a “think global, act local” philosophy; groom the next generation of industry professionals and globalize the IAAPA Foundation; update the association’s governance structure to reflect a new and global IAAPA; secure a solid financial framework to meet new challenges and changing market conditions; and implement a new strategic and business planning framework.
- A NEW BRAND
Through a three-year project involving surveys, interviews, and extensive research, we came to better understand how members view IAAPA and what services and resources they need and want from the association. IAAPA members shared they value the vast diversity found within our industry and view IAAPA as the source to make lasting connections that provide inspiration.
The resulting new logo includes a wide, bright color palette representing the diversity of professionals and companies that make up the global attractions industry. The burst in the middle conveys the inspiration that occurs when individuals come together. The strong, solid IAAPA letters reflect the strength of the industry while their flares signify forward movement.
IAAPA’s three global expos also will receive new names beginning in 2019—IAAPA Expo Asia, IAAPA Expo Europe, and IAAPA Expo. Formerly, IAAPA’s global expos were known as Asian Attractions Expo, Euro Attractions Show, and IAAPA Attractions Expo, respectively.
- A NEW HEADQUARTER
Members should expect other big changes in 2019. After breaking ground last year, IAAPA’s new $14 million global headquarters in Orlando will be complete in summer 2019. The 22,000-square-foot office, which is also the home of IAAPA North America, will be conveniently located between Orlando International Airport and the Orange County Convention Center and easily accessible from our Central Florida member facilities and companies. The contemporarily designed facility will allow IAAPA members to stop by and use meeting and conference space and will provide increased member services and programming, including committee meetings, educational seminars, and networking events.
In addition to the offices in Orlando, Florida, IAAPA now operates five offices around the world, in Hong Kong and Shanghai, China; Brussels, Belgium; Mexico City, Mexico; and Alexandria, Virginia, United States. The new Shanghai office— located in the Puxi, the historic center of the city—opened in January and supports the attractions industry in the Asia- Pacific region through education and professional development, information dissemination, research, education, advocacy, and networking events. With these moves, we now have 72 full-time team members around the world.
Along with having more staff to better serve members’ needs, the comprehensively redesigned IAAPA.org will deliver an enhanced experience to allow making connections easier than ever. The new site will launch in late spring 2019.
- A NEW TEAM: HAL MCEVOY NAMED IAAPA PRESIDENT AND CEO
Following a comprehensive worldwide executive search, IAAPA announced industry veteran Hal McEvoy as the organization’s president and CEO in October. He was named interim president and CEO of IAAPA in February 2018 and joined the team as chief financial officer in April 2017 following a successful 42-year career with Busch Entertainment Corporation/SeaWorld Parks & Entertainment. McEvoy has an extensive background in corporate finance and volunteered on multiple IAAPA committees since 2005.
- IAAPA 2018 HIGHLIGHTS
A look at the association’s activities and accomplishments from the past year.
IAAPA’s membership continues to grow at a healthy rate, increasing 8.5 percent over last year. The Asia-Pacific region saw the largest increase at 11 percent over 2017 numbers.
The IAAPA Young Professionals Task Force became an official subcommittee of the IAAPA Membership Committee to further support the next generation of leaders, and the IAAPA Security Task Force became a full IAAPA Security Committee to further the industry’s commitment to providing the best guest experiences.
IAAPA BRINGS CHANGE TO EDUCATION AND MEMBER SERVICES
The IAAPA Global Education and Member Services (GEMS) Task Force is charged with evaluating the product and service portfolio that supports IAAPA’s member value proposition. It aims to validate if member needs are being met through the various products and services offered by IAAPA, as well as the importance of and frequency of use of those products and services.
The IAAPA GEMS Task Force and the IAAPA Global Education Committee kicked off a project to develop the association’s first-ever professional development competency framework model for the industry. When complete, this will identify approximately 10 key competencies at each career level (team member, manager, leader, and executive) along with supporting behavior examples. This framework will deliver value to IAAPA members in multiple ways:
- Individuals can use the results of a self-assessment to identify strengths and weaknesses at their current level and identify what it will take to move up to the next level.
- Organizations will have the ability to help their team members, from onboarding through succession and beyond.
- Universities will understand key competencies within the industry and develop supporting curriculum.
- IAAPA will have the ability to better meet members’ needs to help industry professionals grow through a targeted set of supporting content.
The task force also made several improvements to IAAPA Attractions Expo, in conjunction with the Expo Program Planning Committee, including standardizing the start and stop times of sessions; enhancing the look, décor, and audiovisual elements of the education rooms; and implementing multiple proactive speaker communications to better prepare for their sessions.
IAAPA LAUNCHES NEW PRODUCTS AND EXPANDS INITIATIVES IN 2018
- The HR Sample Employee Handbook serves as a template to share with staff on the terms and conditions of working at a family entertainment center (FEC). Best practices and advice from human resources experts guide owners and operators through the process of customizing this new template to their individual needs.
- McGowan Insurance’s FEC Elite Insurance Program expanded to include water parks and small parks. Now called the Elite Insurance Program, this IAAPA-endorsed risk management program is exclusively available to North American IAAPA FEC, water park, and small amusement park members.
- The EU Funding Guide introduces European Union (EU) funding opportunities for businesses in the amusement park, attractions, tourism, and leisure sectors, and provides step-by-step instructions for applications. The five main EU funds that offer opportunities to the industry include the European Regional Development Fund (ERDF), European Social Fund (ESF), European Agricultural Fund for Rural Development (EAFRD), European Maritime and Fisheries Fund (EMFF), and Cohesion Fund (CF).
- Funworld magazine’s Women in the Industry project highlighted the accomplishments of female leaders in a special issue, monthly column, website, and session at IAAPA Attractions Expo 2018.
- The annual “What’s New in the Industry” publicity campaign generated more than 20 million positive impressions in U.S.-based regional and national media outlets. Coverage highlighted every facet of the attractions industry from new park attractions and rides, to FEC openings, to themed land debuts, new water park attractions, and more.
- IAAPA Communications continues to serve the global attractions industry in the public through the news media. Throughout the year, the team responded to media requests for information about ride safety and the industry’s commitment to a culture of safety.
IAAPA MOVES THE INDUSTRY FORWARD THROUGH THREE SUCCESSFUL EXPOS
IAAPA Attractions Expo 2018 (Now called IAAPA Expo)
Orlando, Florida, United States
- 41,000 registered attendees
- 26,000 qualified buyers
- 1,151 exhibiting companies
- 600,375 net square feet of exhibit space
IAAPA Attractions Expo 2018 shattered records with the highest attendance and largest trade show floor in the event’s 100-year history. Due to space constraints in recent years and the resulting extensive waiting lists for exhibit space, IAAPA created an outdoor structure named Exploration Station for the 2018 show. This custom-built, climate-controlled structure hosted 130 additional exhibitors and featured 33,000 additional square feet of products and services.
IAAPA worked with 308 members of the media who attended and covered the Expo. More than 120 broadcast stories and 50 newspaper/online articles ran in consumer and business press in the United States, earning more than 4 million media impressions. International coverage highlighted more than 80 exhibiting companies from around the world.
Euro Attractions Show 2018 (Now called IAAPA Expo Europe)
- 15,500 registered attendees
- 11,300 qualified buyers
- 570 exhibiting companies
- 15,132 net square meters of exhibit space
This marked the first time attendance at Euro Attractions Show (EAS) reached more than 15,000. The number of total participants represented a 24 percent increase compared to EAS 2017 in Berlin and a 45 percent increase compared to when EAS was last in Amsterdam in 2014.
Asian Attractions Expo 2018 (Now called IAAPA Expo Asia)
Hong Kong, China
- 9,000 registered attendees
- 6,500 qualified buyers
- 393 exhibiting companies
- 10,224 net square meters of exhibit space
The total number of buyers in attendance represented a 27 percent increase from Asian Attractions Expo (AAE) 2017 in Singapore and a 7 percent increase from 2015 when AAE was last held in Hong Kong.
IAAPA HELPS MEMBERS AROUND THE WORLD CONNECT AND GROW VIA NETWORKING, SECURITY, AND EDUCATIONAL EVENTS
- Across IAAPA’s three major conferences—IAAPA Attractions Expo 2018, Euro Attractions Show 2018, and Asian Attractions Expo 2018—the association had approximately 19,500 participants in education programming, including seminars, off-site tours, all-day training sessions, and more.
- IAAPA FEC Summit 2018 drew 175 attendees from nine countries to Laguna Beach, California, United States, in January for three days of educational seminars, facility tours, and networking.
- Another 150 attractions professionals in January attended IAAPA Europe, Middle East, Africa (EMEA) Winter Forum 2018, held in Dubai and Abu Dhabi, United Arab Emirates. Attendees visited Yas Waterworld Abu Dhabi, Aquaventure Waterpark Dubai, Warner Bros. World Abu Dhabi, and the newly opened Dubai Safari Park.
- In March, more than 170 top-level attractions industry leaders from 28 countries gathered in Osaka and Tokyo for IAAPA Leadership Conference 2018. At the event, held in Japan for the first time, attendees toured five of the country’s most popular attractions and heard from executives at Universal Studios Japan, Kaiyukan Aquarium, Kabuki-za Theatre, Fuji-Q Highland, and Tokyo DisneySea.
- IAAPA Latin American Summit 2018 was held in April; 114 industry professionals attended educational sessions and toured a wide array of attractions in San José, Costa Rica, including Parque Diversiones, Café Britt, Parque Zoológico y Jardín Botánico Simón Bolívar, Museo de los Niños y Museo Penitenciario, and La Paz Waterfall Gardens. The vice president of Costa Rica attended the event, as well.
- Approximately 120 people attended IAAPA EMEA Spring Forum 2018 in Dublin and Belfast, Ireland, in May, where they learned from European operators and visited Tayto Park, Guinness Storehouse, Viking Splash Tours, Jameson Distillery, and Titanic Belfast.
- More than 140 attractions owners and operators from around the world came together in Cancún, Mexico, for the first-of-its-kind IAAPA Safety Forum in September. Attendees examined issues on creating and maintaining comprehensive safety programs and learned the latest developments and best practices in ride standards, loss prevention, risk management, ride design, and safety compliance. In addition, the Latin America region held numerous other safety-related events throughout the year, including IAAPA Safety Institutes in Buenos Aires, Argentina, and Santa Catarina, Brazil, as well as an ask-the-expert session on water park safety in Pereira, Colombia.
- IAAPA Asia-Pacific Summit 2018 in September attracted more than 130 professionals to Qingdao, China, for seminars and tours of Qingdao Polar Ocean World and Qingdao Rio Carnival Theme Park.
- Sixty-five people attended an October IAAPA North America member networking event at the Santa Cruz Beach Boardwalk in Santa Cruz, California.
- In October, 45 people attended the IAAPA Operators Forum: Americans with Disabilities Act (ADA) in Lake George, New York, which focused on providing equal and appropriate access to all guests.
- Three IAAPA Institutes for Attractions Managers were held globally in 2018 in Indonesia, the Netherlands, and Orlando; the combined attendance for those events was 140.
- Approximately 80 participants attended a December networking event at Shanghai Disney Resort.
- At the inaugural IAAPA EMEA Christmas Forum, roughly 50 attendees networked, learned how to extend the season with special openings, and toured Tivoli Gardens in Copenhagen, Denmark.
- IAAPA hosted 32 webinars in 2018, with more than 2,300 total registrants; topics included safety, operations, marketing, and much more, and were hosted from each of IAAPA’s global regions.
IAAPA’S GLOBAL SAFETY AND ADVOCACY WORK FOCUSES ON SECURITY, STANDARDS HARMONIZATION, AND MORE
IAAPA has connected with the Asia-Pacific regional governments and regulators to continue safety harmonization efforts, as well as support the ease of international import and export. Countries include: China (Beijing, Shanghai, Hong Kong, Macau), Japan (Tokyo, Osaka), Australia (National, Brisbane, Sydney), South Korea (National, Seoul), Indonesia (Jakarta), and Singapore.
Europe, Middle East, Africa
- IAAPA launched the first regional security subcommittee in the EMEA region.
- The European Commission’s Operators’ Forum was created to bring together private sector operators and public authorities. IAAPA has established a position within the group and delivered a presentation at the mass events sub-group where Tomorrowland provided a case study. IAAPA will continue to work on security guidelines for its members, a document we also will use in engagement with officials.
- IAAPA participated in the European Tourism Forum and European Tourism Day, the European Commission’s flagship forums for the tourism sector.
- The Network for the European Private Sector in Tourism (NET group), a network of representative trade associations from the private sector in European tourism, provides IAAPA with information and is a cost-efficient vehicle for lobbying. For example, the NET group successfully lobbied on the new Visa Code proposal, securing positive amendments for the tourism sector.
Latin America, Caribbean
- The IAAPA Government Relations Subcommittee and local operators met with the Secretary of Tourism of Quintana Roo on the economic and social impact of the industry and issues affecting the industry.
- IAAPA presented to government authorities and industry representatives in Brazil during SINDEPAT’s event on the importance and impact of attractions. The association also met with government authorities, a Brazilian World Customs Organization representative, and operators to discuss the process of rides reclassification.
- Representatives met with authorities of normalization from the Ecuador Minister of Tourism to discuss strategies to adopt ASTM F24 Standards in Ecuador.
- IAAPA piloted the IAAPA Security Advisory Program (ISAP), an exclusive member benefit created to provide relevant and timely global security information to IAAPA members.
- IAAPA U.S. Advocacy Days 2018 brought 35 U.S. attractions leaders to Washington, D.C., where they met with 58 congressional representatives to discuss the industry’s legislative priorities and regulatory issues.
- IAAPA’s U.S. federal government relations team actively lobbied against policy changes to the U.S. Department of State’s J-1 Summer Work Travel Program; other policy issues IAAPA lobbied throughout the year included ride safety and unmanned aircraft systems (also known as drones).
- In May, Vermont Governor Phil Scott signed into law House Bill 780, an amusement ride safety act strongly supported by IAAPA. H.780 requires annual in-state inspections for both fixed-site and mobile rides using ASTM Safety Standards.
- IAAPA spearheaded a business coalition in New Hampshire in support of a post-Labor Day school start date. And at the request of the coalition, Governor Chris Sununu signed an Executive Order creating a task force to determine the feasibility of introducing legislation for the 2019 session.
- In August, IAAPA sponsored the National Foundation for Women Legislators’ 2018 Workforce Development Summit in Alexandria, Virginia. The event featured a roundtable discussion for more than 30 state and local elected women on youth employment and the attractions industry. Topics discussed included school start date, minimum wage, and scheduling.
IAAPA hosted safety standards harmonization meetings at all three of our 2018 expos, where representatives discussed the importance of adopting and harmonizing ASTM, EN, and ISO safety standards around the globe throughout the year, meeting with several groups and public officials:
- We worked with the Australian Amusement, Leisure, and Recreation Association to begin development of an Australian edition of the ASTM F24 Standards.
- We participated in a full-day training session for China Special Equipment Inspection and Research Institute inspectors on ASTM F24 Standards.
- We continued participation in and support of ISO/TC 254 safety standards work.
In 2016, IAAPA—sponsored by the U.S. International Trade Commission—began the appeal of the classification of attractions equipment with the World Customs Organization (WCO). Attractions equipment is currently classified as a consumer good in a miscellaneous category in the Toys, Games, and Sporting Goods chapter. The appeal recently received approval from the Harmonized System Review Sub- Committee and will be moving forward to the Harmonized System Committee for a final vote. The appeals process is long and will conclude with an update to the import and export codes in 2022. This change should positively influence import tariffs for new attractions.
IAAPA RESEARCH PROJECTS PROVIDE VALUABLE, ACCURATE, TIMELY DATA FOR MEMBERS
IAAPA completed multiple research reports in 2018, which are available online and complimentary to members. These reports include:
- The IAAPA Global Theme and Amusement Park Outlook 2018-2022, which offers an overview of attendance and revenue for the global theme and amusement park industry based on data collected in 2017 and 2018. It also provides an industry forecast for 2018-2022.
- The IAAPA North America Economic Impact Study, which estimates direct and indirect economic impacts for the attractions industry in the North America region.
- Benchmark reports 2017-2018 for amusement parks, water parks, and family entertainment centers present metrics on a range of facility activities, including demographics, revenue, expenses, pricing, admissions, and human resources.
IAAPA FOUNDATION HELPS FOSTER NEXT GENERATION OF INDUSTRY PROFESSIONALS
A nonprofit organization founded by IAAPA, the IAAPA Foundation inspires life-changing careers in the global attractions industry and cultivates tomorrow’s leaders. In 2018, it forwarded this mission by concentrating in three areas:
- Support students seeking careers in the attractions industry:
- Awarded three $7,000 academic scholarships to students following the attractions management track at the University of Central Florida Rosen College of Hospitality Management.
- Awarded a $10,000 experiential scholarship to allow seven students from the L. Robert Payne School of Hospitality & Tourism Management at San Diego State University for an industry immersion visit to IAAPA Attractions Expo 2018.
- Hosted a student forum for Breda College of Hospitality Management students at Euro Attractions Show 2018.
- Established a Future Leaders program to support exceptional students motivated to pursue their careers in the attractions industry.
- Support colleges and universities that offer curricula related to the attractions industry:
- Connecting university staff with the industry in programs like the externship for Rosen College of Hospitality Management faculty at Silver Dollar City, sponsoring industry connections and lecturer for Anahuac University in Mexico City, and supporting Bowling Green University with curriculum development and industry connections for a new degree program in attractions management.
- Hosting academic meetings and symposiums at all IAAPA Expos to foster industry connections and exchange of ideas among academics.
- Expanding university connections in Asia, Europe, North America, and Latin America.
- Partner with JA Worldwide to reach high school youth in more than 100 countries:
- Coordinated site visits for JA Worldwide students to see the business side of the attractions industry.
- Introduced JA students to the industry with programs at AAE 2018 and IAAPA Attractions Expo 2018.
IAAPA RAISES $120,000 FOR GIVE KIDS THE WORLD IN 2018
During IAAPA Attractions Expo 2018, expo attendees helped raise approximately $120,000 for Give Kids The World (GKTW) through the annual golf tournament, motorcycle ride, and fun run.
IAAPA BY THE NUMBERS
- GLOBAL MEMBERSHIP OVERVIEW
2017 2018 % change Facilities 2,336 2,454 5% Manufacturers and Suppliers 2,671 2,831 6% Individiuals 194 192 -1% Students 448 650 45% Total 5,649 6,127 8%
- REGIONAL MEMBERSHIP OVERVIEW
Asia Pacific EMEA 2017 2018 % change 2017 2018 % change Facilities 159 193 21% 528 552 5% Manufacturers and Suppliers 393 426 8% 686 764 11% Individuals 16 10 -38% 22 22 0% Students 2 4 100% 157 178 13% Total 580 633 11% 1,393 1,516 9% Latin America North America 2017 2018 % change 2017 2018 % change Facilities 347 349 1% 1,302 1,360 4% Manufacturers and Suppliers 40 52 30% 1,552 1,589 2% Individuals 10 4 -60% 146 156 7% Students 3 12 300% 286 456 59% Total 400 417 4% 3,286 3,561 8%
- FINANCIAL FOCUS
HISTORICAL PERFORMANCE BY THE NUMBERS 2010 Actual 2011 Actual 2012 Actual 2013 Actual 2014 Actual 2015 Actual Revenue $14.0 $16.4 $18.4 $20.9 $23.5 $24.7 Expenses $14.1 $15.2 $17.1 $18.8 $20.5 $22.6 Surplus from Ops ($0.1) $1.2 $1.3 $2.1 $3.0 $2.1 Gain/(Loss) Investment $0.5 ($0.1) $0.8 $0.7 ($0.1) $0.1 Relocation to Orlando - - - - - - Addition to Reserves $0.4 $1.1 $2.1 $2.8 $2.9 $2.2 HISTORICAL PERFORMANCE BY THE NUMBERS 2016 Actual 2017 Actual 2018 Actual 2019 Actual Revenue $27.9 29.9 $32.1 $33.2 Expenses $24.2 $26.5 $30.1 $32.5 Surplus from Ops $3.8 $3.4 $2.0 $0.7 Gain/(Loss) Investment $0.6 $1.8 ($0.4) $0.5 Relocation to Orlando $0.3 $1.5 $0.8 $0.5 Addition to Reserves $4.1 $3.7 $0.8 $0.7
IAAPA’S CORE VALUES
- We treat others with respect.
- We operate with transparency.
- We are courageous and seek to innovate.
- We are inclusive and value collaboration.
- We are passionate about our industry and our work and have fun doing it.