Movers and Shakers | November 2019
New Global Brand Directors at Merlin Entertainments
Merlin Entertainments announced Ash Tailor joined the company as global brand director for Legoland, incorporating the responsibility for global marketing and brand development of Legoland Parks and Legoland Discovery Centres with oversight of brand strategy, product development, and customer engagement. Tailor will also be the principal Merlin relationship partner with Lego Group. He’s worked with high- profile brands like Coca-Cola, Unilever, and Vodafone. Merlin also announced Matthew Williams has been appointed global branddirector, Midway Attractions, and will be responsible for setting and implementing brand strategies across its Sea Life, Dungeons, and Eye brands. The company says his emphasis will be ensur- ing that the customer is at the heart of brand development, while delivering product and commercial activations. Williams will also manage Midway’s global partnerships. Before joining Merlin, he played a key role in the growth of Costa Coffee as commercial and marketing director for the United Kingdom and Ireland, and then as global brand and insight director.
Andreas Veilstrup Andersen Returns to Liseberg
After concluding the search for a new CEO and president,
Liseberg in Gothenburg, Sweden, recruited back Andreas Veilstrup Andersen to his previous posi- tion at the park. Andersen returned to his role as CEO
and president on Oct. 1, where he will continue to oversee Liseberg’s expansion project: a
454-room themed hotel and indoor water park, opening in conjunction with the park’s centennial in 2023. He had announced his departure in April to move into the role of
executive vice president at Tivoli Gardens in Copenhagen, Denmark.
“I look very much forward to returning to Liseberg—and to complete the many exciting projects we have initiated over the last few years,” Andersen says. “Tivoli Gardens will always have a very special place in my heart. And I know that the very talented Tivoli Team will continue the exceptional transformation of this world-class destination.”
Andersen served as IAAPA chairman of the board in 2018.
TrainerTainment, which focuses on training and coaching in the attractions and hospitality industries, announced Candi Kelley joined the company as direc- tor of training, where she will super- vise the development of all trainers. She’ll also be in charge of developing TrainerTainment’s online training and shared-services mentoring pro- grams to make the company’s train- ing available to a larger audience.Before coming to TrainerTainment, Kelley was director of training and operations for Monkey Joe’s child entertainment centers.
With more than 27 years of experience in architecture and project management, Antonio Ramirez was hired by Thinkwell Group as project director for its Abu Dhabi, United Arab Emirates, office. In this role, he is responsible for project management, client partnership, and project delivery for Thinkwell’s Europe, Middle East, and Africa (EMEA) projects. Prior to Thinkwell, Ramirez was project director for WSP, an engineering firm based in the Middle East and the United Kingdom. That experience included proj- ects for Mall of Saudi Snow Park, Dubai Mall Boulevard Expansion, Ski Egypt, and London Bridge Network Rail.
Simworx has employed Mark Whittaker to be its FEC and LBE sales manager, a newly created position. Simworx sees Whittaker as a welcome addition to its sales team. He brings years of knowledge of the attractions industry from his previous roles as sales manager at Immotion Group and Elton Amusements. He’ll look to expand the company’s FEC/LBE product range and promote its existing portfolio, focusing on marketing Simworx 4DVR products, immersive adventures, and 4D cinemas to smaller venues.
ProSlide Promotes New Regional VP of Sales
ProSlide, a water ride design and manufacturing company, announced the promotion of Nik Paas to regional vice president (VP) of sales for the Asia-Pacific region, where he is tasked with strengthening the company’s support and services. Previously, he was the company’s vice president of business development, a position he took in 2010 and focused on the Southeast Asia region starting in 2012. ProSlide says the Asia-Pacific region is experiencing rapid growth, particularly in Southeast Asia, and new water parks are developing quickly in China, Korea, Japan, and Vietnam, where there is widespread interest in innovative new water rides and attractions.
Edmund James Florimont passed away on Aug. 4, 2019, at the age of 85.
Florimont built the Fantasy Island Amusement Park in Beach Haven, New Jersey, in 1985, which is still in operation today, featuring 19 amusement rides, a large arcade, and 13 boardwalk-style games. He also owned a nightclub in New York City and was highly sought as a consultant for casinos and other entertainment venues. Florimont was a master electrical engineer in the U.S. Navy and afterward, used his electronic skills to invent, create, and patent new types of games and market them to arcades across the United States. After Florimont’s passing, the New Jersey Amusement Association (NJAA) made a donation to Give Kids The World in his name.