Ducati World at Mirabilandia puts the Ducati motorcycle experience within everyone’s reach. The new area, dedicated to the Italian motorcycle maker, cranks up Mirabilandia’s pulling power. It represents an investment of more than 25 million euros.
“Ducati World is unique worldwide: It is the first themed space entirely dedicated to a motorcycle brand. Ducati is a brand that is known and loved globally, and it represents a piece of our history,” says Riccardo Marcante, Mirabilandia general manager. “Through Ducati World, our park opens a dialogue with millions of Ducati fans in Italy and around the world. It makes Mirabilandia known to a new audience and offers unique, fun experiences for our visitors.”
Maurer Rides worked with Mirabilandia on “Desmo Race,” the interactive and dueling roller coaster at the heart of the 35,000-square-meter new land. Riders race each other on Ducati Panigale V4 Superbikes along the Spike coaster’s two parallel tracks. Racers determine how fast they want to go via the throttle grip. The vehicles contain electric drive systems with a torque of 1050 Nm to achieve an even greater acceleration rate. The ride lasts 60 seconds, while the coaster is capable of carrying 1,000 riders per hour.
“The latest-generation simulators are certainly among the most successful attractions,” adds Marcante. Two Motion Sphere simulators give guests the sensation of riding Panigale V4 R bikes, complete with wind and surround-sound effects. Milan-based video game developer Milestone provided the realistic racing footage.
Ellip6 supplied six other six degrees of freedom (6DOF) simulators. Visitors can get to grips with sporty Monster 1200 R bikes, Diavel Carbon bikes, and 1299 Panigale R Final Editions.
There are three new attractions for younger guests. Children can whizz around on Diavel bikes on “Diavel Ring” and take to the skies on superbikes on SBF Rides’ “Kiddy Monster.” Preston & Barbieri built the “Scrambler Run.”
The sleek Experience Building houses a display of famous Ducati models. A Ducati World shop offers personalized gadgets and merchandise. Guests can refuel at three food outlets: Paddock Café, Pit Stop, and Scrambler BBQ.
The whole development enhances and broadens Mirabilandia’s offering. By “regenerating and working to engage new audiences,” Marcante believes parks can reach different groups and “ensure a high level of loyalty among regular visitors.”