Lunch and Learn: The Emergence of Authentic Reality
Monday, Nov. 18, 2019
ROOM: IAAPA Theater Sponsored by Wanda, N320
The global attractions industry is innovative and is constantly evolving to meet the needs and to exceed the expectations of its guests. From advances in technology to creating immersive environments that tell a story, industry professionals must always look forward to what is new and what is next. This unique and informative session will look back to help provide insight into what lies ahead. Attendees will understand how the industry has evolved from a Service Economy into an Experience Economy, and how the popularity of Virtual Reality is shifting into a desire for what this presentation defines as Authentic Reality. Drawing on his personal experience as a creative director, writer, and industry thinker, George Walker will look at current trends to help provide context and clues that look at this “next reality” and how technology enhances the guest experience rather than drives it.
SPEAKER: George Walker, Creative Director, Universal Creative Studio
MODERATOR: Laura Woodburn, ICAE, Managing Director, Attractions and the Employee and Guest Experience, Hershey Entertainment & Resorts Company
FOOD AND BEVERAGE: Lunch buffet, coffee, iced tea and soft drinks
NOTES: Must be 18 years or older to attend. Separate ticket and Expo badge required for entry.
COST: $60 IAAPA Members; $80 Nonmembers. Tickets should be purchased in advance as space is limited and may sell out. Expo registration is also required.