Expo Europe Media/Press

The IAAPA Press Office welcomes members of the media to IAAPA Expo Europe, the leisure industry's premier event in Europe.

Press Policies and Credential Criteria

IAAPA offers complimentary press credentials to mainstream media and trade press outlets covering the attractions industry. This admission will allow eligible news reporters, online media, influencers, photographers, or camera persons access to the trade show floor during public show hours. A detailed list of eligible personnel is below.

Each outlet may register up to two (2) reporters to cover the Expo.

Read the Policies and Criteria

Trade Show credentialed media are expected to adhere to the following policies:

All media on the show floor must have a press credential displayed at all times.
Any media interviews done with the assistance and coordination of the IAAPA team will require an escort on the show floor by IAAPA Press Office staff, unless otherwise approved in advance.
Interviews with an IAAPA spokesperson should be arranged by emailing IAAPA Press Office.
Press are not permitted to participate in educational programs or special events.
If a credentialed member of the media is granted permission to attend an educational program they are should ensure their badge is visible and identify themselves as media at the beginning of the session.
Advertising and sales personnel do not qualify for press credentials.

Press Credential Criteria:
All applications must include a story pitch or coverage plan

Newspapers/Magazines
Eligible Staff: Publisher, Reporter (freelance or staff), Editor, Photographer

Publication should cover a field or industry related to the attractions or travel and tourism industry on a monthly basis.
Circulation information may be requested during the press credential approval process.

Radio Stations
Eligible Staff: News Reporter, News Director, On-Air Personnel, Assistant News Director

Listenership may be requested during the press credential process.

TV/Broadcast Media
Eligible Staff: News Reporter, News Director, On-Air Personnel, Assistant News Director, Videographer

Viewership may be requested during the press credential approval process.

Digital/Online Media

Media outlet should cover a field or industry related to the attractions, travel or tourism industry.
Website analytics may be requested during the press credential approvals process.

Independent Blogs/Vlogs

Media outlet should cover a field or industry related to the attractions, travel or tourism industry.
Website analytics must be submitted with your application
Monthly page views should average 10,000 to be considered eligible

NEW TO IAAPA!
Influencers (an individual that only posts content to Twitter, Instagram and Facebook)

Minimum following of 10,000 (or fewer with a verified social media account)
Engagement rate of 2-3% is required to be considered eligible

Please note: IAAPA has the right to refuse or withdraw press credentials or guest passes at anytime. If you have questions about press credentials, please contact us at [email protected]

REMINDER: Photography of any kind is not permitted on the trade show floor without a press credential. Videography of any kind is not permitted without a Press Office staff member or a special credential.

Press Registration