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Webinar: Reopening Guidance and Considerations for Retail Stores

Event Type: Education
Venue: Online
Region: IAAPA Global
Member Price: $0 | Nonmember Price: $29
Credit Hour(s): 1

1-2 p.m. ET

In the wake of COVID-19, retail stores are adjusting and adapting to reach guests while staying safe. Hear from venues that were among the first to re-open on their new retail strategies that are proving to be effective in creating safe experiences and restoring guest confidence. Retail leaders will share insights on a range of topics including social distancing, checkout and touchless payments, store hygiene, layout and visual merchandising, customer engagement practices, and more. This discussion can serve as a roadmap for retail stores planning to re-open or stores wanting to improve their customers’ experience. 

Webinar participants will:

  • Uncover tested retail strategies that help guests feel confident, safe, and welcomed. 
  • Learn challenges and solutions for re-opening in order to streamline your efforts and avoid mistakes. 
  • Understand safety measures that are feasible, reliable, and cost-effective.

A question and answer session will follow the webinar.


Andrea Froehle

Andrea Froehle

VP Marketing & Communications, Event Network

Andrea Froehle is VP of Marketing and Communications at Event Network, the leading operator of experiential retail for cultural attractions in North America.  A 14-year industry veteran, Andrea is a passionate advocate for zoos and aquariums as an integral and essential fabric of our global experience. She has been an active participant in Event Network’s green team, helping to champion sustainability and conservation efforts, both in our offices and within our retail operations. Embodying Event Network’s “for-purpose” DNA, her efforts help mission-driven institutions amplify their messages and achieve their goals by encouraging guests to become better stewards of the environment and make purchases they feel good about.  Andrea regularly participates as a panelist during industry Conferences, to share retail best practices as it relates to the guest experience and how that can help maximize retail revenues.

Corey Folster

Corey Folster

Director of Visual Merchandising, Event Network

Corey Folster is the Director of Visual Merchandising for Event Network. He leads the store visual merchandising and layout planning process for over 100 retail locations and provides training, tips and tricks for our store teams to enhance their store environments to be both visually appealing and financially productive. An expert merchant, Corey has a wealth of knowledge in visual merchandising, store planning, operations and guest service training.

Donny Dalton

Donny Dalton

Games Manager, Canobie Lake Park


Donny is the Games & Retail Implementation coordinator at Canobie Lake Park in Salem, NH. He has held various roles in Game Operations and in his 20 years of experience he has overseen product purchasing, merchandising, training, recruiting, inventory management, leadership and game development and operation. Donny previously served on the IAAPA Games and Merchandise committee from 2010-2016 and is now serving a second term on the committee.