Webinar: Digital Trends That Can Bring Value to FEC's in 2021
1-2 p.m. ET
The world of digital marketing is ever expanding and hard to keep a handle on. What was considered a "must do" last year might be of no particular use this year. Platforms and channels come and go, so how do you decide where to focus your efforts? Katie will use her long term knowledge of digital marketing trends to help you decide where to spend your marketing dollars in 2021 for the greatest ROI. The talk will include both practical advice to use this year and a vision for the future for the industry.
Speakers
Katie Bruno
Katie Bruno, PhD, is the Founding Partner at WDD We Do Digital. WDD has been building effective and unique websites for the amusement and attraction industry since 1998. We are a long time IAAPA member and exhibitor. Katie has been exploring accessibility and accessibility solutions for her clients for the past four years and has helped parks achieve web accessibility compliance.
Brandon Willey
Founder and CEO of Hownd, an experience promotion platform for LBEs and Attractions across the world, Brandon Willey has developed a passion for the attractions industry and experience economy as well as a deep knowledge of the local marketing ecosystem. Brandon is the chair of IAAPA’s FEC/LBE Committee, on the IAM faculty, and can be found at most IAAPA events around the world.
Currently headquartered in Tempe, Arizona, you can connect with him at LinkedIn.com/in/bwilley.