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Disneyland Hotel Paris

IAAPA Institute for Attractions Managers at Disneyland Paris


Event Type: Education
Venue: In-Person
Member Price: € 816 | Nonmember Price: € 990
Credit Hour(s): 16

Start: Saturday 14 September, 2019 12:00
End: Monday 16 September, 2019 19:00

The Institute for Attractions Managers is IAAPA’s premier management development program. This 2 and a half day course gives attendees detailed training in attractions management and is directed at emerging industry professionals, who have the potential to be on a senior management team or newly hired executives joining the attractions industry.

It is also an excellent program for managers entering the attractions industry laterally from other businesses providing a solid foundation on how attractions operate and what the industry’s key drivers and the metrics for success.

Register here


Disney's Newport Bay Club Hotel Disneyland Paris (Attendees will receive a link to book rooms at a discounted rate after registration).

About the course

The IAAPA Institute for Attractions Managers is a 2 and a half-day intensive course that gives attendees detailed training in attractions management featuring hands-on instruction and case studies.
Industry leaders will immerse your staff into five core topics and provide a closer look at how these issues are managed in the attractions industry:

  • Attractions Finance: Capital, expense and revenue budgeting, and other financial tools
  • Attractions Marketing: The role of public relations, media relations, advertising, group sales, and marketing
  • Attractions Leadership: Successful human resources development strategies to motivate a team
  • Attractions Operations and Safety: Industry regulation, facility best practices, and crisis management awareness
  • Attractions Revenue Operations: The role and importance of food and beverage, merchandise, and games.

For who?

  1. Emerging industry professionals, who have the potential to be on a senior management team
  2. Managers entering the attractions industry laterally from other businesses
  3. Newly hired executives joining the attractions industry

IAAPA Institute for Attractions Managers at Disneyland Paris

This year’s program is organized in collaboration with Disneyland Paris. Participants take part in courses at Disney's Newport Bay Club Hotel, a dinner on Sunday at Disney Village, a guided tour by Disneyland Paris staff, and a lunch at Disneyland Park on Monday.  

Institute for Attractions Managers EMEA
IAAPA EMEA Christmas Summit 2019 London


Mikael Ahlerup, CEO, Lund Group Holding, Norway

Mikael Ahlerup

CEO, Lund Gruppen Holding

Mikael is the CEO of Lund Group in Norway, a family company for generations and one of Norways largest companies inside the leisure industry. The company owns a number of different businesses, for example the theme park Kongeparken, Lunds Tivoli, Christmas in Winterland Oslo, Skånes ZOO in Sweden, some of the big festivals in Norway, Palmesus festival (Scandinavia’s biggest beach party),… In total the Lund Gruppen had more than 3 million visitors in 2018 and is the largest company. 

Before his current position Mikael was the CEO of AIK Football Club, one of the largest clubs in the Nordic Countries and one of the top teams in the Swedish Premier League. Prior to soccer, Mikael spread his solid background of the Leisure industry through Scandinavia with TUI Nordic and Orsa Grönklitt; a ski resort in the winter, a waterpark and zoo in the summer. Mikael was also for 10 years the CEO of Astrid Lindgrens World, a unique theme park in Sweden. 

He is currently serving on faculty of IAM and has been involved in IAM since it started and for his leadership Mikael was in 2011 awarded as the CEO/General Manager of the year in Sweden.

Sandy Clark

Sandy Clark

Senior Manager Visitor Services, Expo 2020

Sandy Clark celebrated his 30th year in the industry in 2018. Starting in ride operations at Chessington World of Adventures he ventured into retail and general operations at Tower Bridge and The Natural History Museum in London before opening the viewing gallery at the top of Western Europe’s tallest building, The Shard. Following that he worked with Engie Services Ltd looking into the feasibility of opening and operating new attractions. 

In September 2018 Sandy moved to Dubai to be part of the start-up team for Dubai 2020 with specific management responsibility for two of the three main pavilions that will receive an estimated 25 million visitors between October 2020 and April 2021. 

Sandy is committed to professionalizing the attractions industry to help attract young, aspiring talent to an industry which has so much global importance. As part of this Sandy sits on the Board of the IAAPA Foundation whose aims include building links between educators, students and the industry.

Michael Collins

Michael Collins

Senior Partner / Founder, Leisure Development Partners

Michael Collins is a Senior Partner and one of the founders of LDP (Leisure Development Partners LDP). Michael has worked all over the world with most of the large theme park operating groups and developers, owners and operators of all forms of visitor attractions. Michael and LDP's work is in feasibility, business planning, improvement strategy and due diligence for attractions, entertainment and leisure real estate. Michael’s passion for the entertainment industry stems from his background as the fourth generation of a visitor attraction operating family.

Eric Cosset

Eric Cosset

Director Park Operations & Product Integration, Disneyland Paris

Eric Cosset has been working for Disneyland Paris for more than 28 years. With a background in Hotel Management, he has worked for the Holiday Inn and the Sheraton group. His missions at Disneyland Paris have been very varied, from Parks Food and Beverage Director, to General Manager for 3 different hotels in the Resort. In 2007, he took the position as Park Operations Director of both parks and in 2011, he became Director Park Operations Product and Development. In this new role, he is in charge of all new attractions projects, of all investments which can improve the existing assets for better safety, efficiency, service and quality and to insure that the product offering for the visitors is up to Disney standards.

IAAPA Certification

Participants in the IAAPA Institute for Attractions Managers earn 16 credit hours towards IAAPA Certification. More information on IAAPA Certification is available here.

More information?

You can always contact IAAPA EMEA for more info.