New Exhibitors Guide to Success at IAAPA Expos

This webinar will be presented in English and is open to IAAPA members and nonmembers; However, registration is required. Attendees are eligible to earn one continuing education unit (1 CEU) towards IAAPA recertification.

IAAPA is dedicated to ensuring that all exhibiting companies have a positive and productive experience at our Expos. Given the size and uniqueness of our events, it's essential for new exhibitors to grasp the intricacies and prioritize where to focus their efforts in the months leading up to the shows. In this mandatory webinar for new exhibitors (open to anyone else seeking valuable insights), renowned tradeshow productivity expert, Jefferson Davis will provide crucial information and guide exhibitors through the necessary steps to ensure a successful debut at IAAPA Expos.

Topics include:

• Important things to know now about IAAPA Expos
• Your exhibitor support team
• Who attends, why they attend, and how you can effectively engage with the audience
• What tradeshows are really about
• Calculating your Exhibit Interaction Capacity and setting goals
• 8 strategic factors that guarantee a successful exhibit program
• Tradeshow money management - where the dollar goes and how to save money
• 5 things your exhibit must do to be effective
• Simple and easy to apply formulas to measure performance, value and ROI
• Q&A

Session includes an electronic custom participant workbook.

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