Asian Attractions Expo - 2008

Asian Attractions Expo 2008 - Macau to Provide Unparalleled Learning Opportunities

Top Attraction Leaders to Share Industry Research and Best Practices

Alexandria Va., (USA) - Asian Attractions Expo 2008 attendees will have the exclusive opportunity to attend several unique educational seminars on a wide range of topics, from marketing and promotions, to strategic planning and best practices in the Asian attractions industry. Additionally, Asian Attractions Expo includes a half-day seminar on safe operations in Asia. Attendees will learn from top industry leaders and network with industry peers. The event will take place 16 - 18 July, 2008, at the Venetian Macao-Resort-Hotel, Macau, SAR.

Wednesday, 16 July
Safe Operations in the Attractions Industry in Asia

This half-day program presents an overview of basic operations and best practices for running an attraction safely.

Leadership Luncheons with Keynote Speeches

Thursday, 17 July

Adapting to a Dynamic Global Environment: The Ocean Park Story

Ocean Park Hong Kong is a theme park in the Southern District of Hong Kong Island. The marine-themed amusement park covers an area of 870,000 square meters. Ocean Park has broken attendance and revenue goals for four consecutive years. Learn from Ocean Park CEO Tom Mehrmann how they do it, from strategic planning to implementation.

Friday, 18 July

Clash of the Destinations
Eric Bello, Vice President of Marketing from the Venetian will compare and contrast some of the world’s top destinations and cover current trends in marketing for the attractions industry in the Asian region.

Additional Education Sessions

One of a Kind: Special Event and Entertainment Marketing
Mike Davis, Senior Vice-President/Executive Producer Entertainment, Universal Studios Japan, and Todd Houghland, Events and Entertainment Director, Ocean Park, will discuss the importance of special events in building market share and brand awareness at attractions and leisure facilities.

Promotion Strategies: Partnering for Success
Mario Mamon and Cynthia Romero-Mamon from Enchanted Kingdom will outline the value of promotions in marketing a local attraction.

Understanding the Asian Market
Industry experts, Mike Davis, Senior Vice President/Executive Producer Entertainment, Universal Studios Japan, and Brian Smith, Director of Development Asia, Ripley Entertainment Inc., will lead participants through current research on the Asian attractions market to provide a “big picture” of the market, and an understanding of how that data is currently used by existing operators to refine their business strategies.

Sponsorship Best Practices in the Asian Attractions Industry
Jim Andrews, Senior VP and Editorial Director, IEG, will discuss the best way for organizations to partner with sponsors in the Asian market.

Advance registration deadline is 15 June, 2008. Housing deadline is 6 June to secure negotiated show room rate.

Event registration information is available at http://www.iaapa.org/expos/asian/attendees.asp

About IAAPA

IAAPA is the premier trade association for the attractions industry worldwide.  Founded almost 90 years ago, IAAPA is the largest international trade association for permanently situated amusement facilities and attractions and is dedicated to the preservation and prosperity of the attractions industry. IAAPA represents more than 4,300 facility, supplier, and individual members from more than 90 countries. Member facilities include amusement/theme parks, waterparks, attractions, family entertainment centers, arcades, zoos, aquariums, museums, science centers, resorts, and casinos.  IAAPA is a nonprofit organization.  Funds generated for the association by its involvement in trade shows and other activities are returned to the association to fund services for its members and the industry. IAAPA maintains offices in Europe and the United States. In addition, the association’s Global Alliance partnership program includes international liaisons representing Latin America; Southeast Asia; Australia and New Zealand; India; and People’s Republic of China.

About Asian Attractions Expo

Asian Attractions Expo is owned and operated by the International Association of Amusement Parks and Attractions (IAAPA). IAAPA is the worldwide leader in connecting buyers and suppliers and providing networking and educational opportunities for the leisure and attractions industry. Asian Attractions Expo, formerly called IAAPA Asian Expo, was started in 1992 and will be held in Macau in 2008. For more information on Asian Attractions Expo or any IAAPA event, visit www.IAAPA.org.

Contact information:

IAAPA Press Office: 703-299-5127

Sarah Gmyr: sgmyr@IAAPA.org

David Mandt: dmandt@IAAPA.org

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