Integrating IP into Attractions
Lego and Merlin Entertainments share details of partnership.

London, United Kingdom
60+
Education Events
700+
Show Floor Exhibitors
In September 2026, the industry is coming together in London to share ideas, exchange expertise, and shape the future. Take advantage of the enlightening educational talks, to the record-breaking show floor. See you there!
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Lego and Merlin Entertainments share details of partnership.
How attraction human resources, entertainment, and marketing departments can enrich the experiences of team members and guests.
How artificial intelligence is changing the way attractions communicate and operate.
Newcomers gain traction in the location-based entertainment landscape.
More than 15,000 attendees gathered at the Fira Barcelona Gran Via to explore the latest innovations, gain valuable insights, and network with fellow attractions industry professionals.
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